Buscopan Illustrations

Brief

Pegasus, a Brighton-based integrated healthcare communications consultancy required a set of illustrations for their client, Buscopan. They wanted to visually capture the essence of the ‘turning point’ for four IBS sufferers, who are now living more normal, happy lives through learning to come to terms with & manage their condition.


Creative Solution

After reading the case studies and thinking about different ways I could represent each individuals & their story, sketches of several different visal concepts were submitted for each one. Buscopan & Pegasus selected their favourite & these were worked up into pencil line work, and then full colour using ink, colour washes & digital effects.