Genetic Digital is a UK company that delivers a range of digital technology & marketing solutions for healthcare & pharmaceutical organisations.


To create a new set of illustrated vector characters to fit with a brand refresh & represent each of their different business areas. Genetic Digital wanted to stand apart form the usual corporate/pharma photo approach & create something bespoke that would really stand them apart from the competition.

Creative solution

Initial rounds of sketches along with client feedback where developed into this set of five tessellating hexagonal vector characters. These take influence from the hexagonal molecular diagrams that are often used to represent DNA and link back to the company name & business area. Each character features elements & props that link them to a specific business area.