Client

With the team at Work Group Asia for their client The Hong Kong Jockey Club.

Brief

HKJC's graduate website & content was very dated & disorganised. They needed an injection of energy & visual appeal to help attract new graduates & communicate the high caliber of HKJC as a potential employer.

Creative solution

With clever campaign development & content from Work & me on the design side, we developed an entirely new look and feel for the Graduate Programme. A complete design overhaul of the Graduate Trainee Programme website, including a large collection of bespoke illustrations & all the assets for an animated video introduction piece brought to life by the very talented animator - Matt Keen.