Working with talented director & animator Matt Keen, and for the NFU (National Farmers' Union) which champions British farming and provides professional representation and services to its Farmer and Grower members.


To take Matt's script & storyboard along with a couple of style examples and a verbal brief and create all the animation assets for a short animation revealing different British Farming Statistics for the NFU website & Facebook page.

Creative solution

The illustrations needed to be simple & representative but also vibrant and colourful without coming across too 'young' in style. We achieved this by creating simple, bold vectors and then adding texture & effects in Photoshop.