Client

Working with talented director & animator Matt Keen, and for the NFU (National Farmers' Union) which champions British farming and provides professional representation and services to its Farmer and Grower members.

Brief

To take Matt's script & storyboard along with a couple of style examples and a verbal brief and create all the animation assets for a short animation revealing different British Farming Statistics for the NFU website & Facebook page.

Creative solution

The illustrations needed to be simple & representative but also vibrant and colourful without coming across too 'young' in style. We achieved this by creating simple, bold vectors and then adding texture & effects in Photoshop.